Participants will learn

When paired with a learning lab or coaching session, this course drives real change in your pipeline

  • Distinguish intent from trigger events

  • Explain why intent alone fails to predict timing

  • Recognize change signals that drive momentum

Course curriculum

    1. Interest Isn't The Same As Readiness

    2. What you'll learn and how to use it

    3. Download your workbook

    1. Attention and Change Drive Different Decisions

    2. Momentum Comes from Change, Not Curiosity

    3. Intent and Trigger Events Signal Different Things

    1. Signals Shape Momentum Everywhere

    2. Signals Explain Timing in New, Expansion, and Retention

    1. Clear Judgment Improves Every Growth Conversation

About this course

  • 9 lessons
  • Best paired with LIVE coaching or a development lab
  • 4-page companion workbook

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